We start by understanding our client's business and their goals. We then collaborate to establish the desired brand identity destination and plot a map to guide us strategically, creatively, and precisely, across all brand touchpoints. It is this methodology that has shaped a time-tested process that we call Brand-Voyage. Our proprietary Brand-Voyage process follows the seven C’s listed below, bringing measurable results and increased value to our client’s brands:


  1. Conduct market research to identify and profile the target stakeholders
  2. Communicate brand strategy insights based on the market research
  3. Confirm project parameters and goals, outlined in a project brief


  1. Create ideas for the brand identity and present the best solutions to the client  
  2. Collaborate and integrate refinements with the client’s feedback


  1. Construct brand guidelines and brand touchpoint templates
  2. Consider the brand’s performance and implement improvements


Beacon Branding is a New York City-based collaborative branding studio that partners with companies locally and around the world that are looking to discover or revitalize their brand identity. Our branding solutions increase sales and stature for clients by:

  • Strategically navigating brand attributes to impress the stakeholder’s intellect
  • Creatively exploring brand impressions to capture the stakeholder’s imagination
  • Precisely building brand consistency to gain the stakeholder’s loyalty 

Core Branding Services:


Our fees are transparent and straightforward. The cost and schedule are estimated after we establish the project scope. Our proposals are structured in three phases: Phase 1 (Navigate) is research and strategy, Phase 2 (Explore) is creative development, and Phase 3 (Build) is implementation and production.

If there is a set budget for one of our specific services, we can propose to you how we would allocate the project phases to meet it. To request a proposal, please send us a detailed project brief. You may also use our New Project Form, which asks questions to help you communicate your project goals to us. Here, you can also request a free 30-minute consultation with us on the phone.


In 1992 we established our boutique branding agency in the Flatiron District of New York City, AKA Silicon Alley, widely considered to be one of the top creative epicenters in the world. During this time, we helped launch brand identities for entrepreneurs looking to make their mark and venture capital “incubators” that accelerated startup companies during the dot-com boom. It was a period of extreme business growth and the era that brought us the internet. Since then, we have had the honor to develop hundreds of acclaimed brand identities for our clients around the world.