Methodology

We start by understanding our client's business and their goals. We then collaborate to establish the desired brand identity destination and plot a map to guide us strategically, creatively, and precisely, across all brand touchpoints. It is this methodology that has shaped a time-tested process that we call Brand-Voyage™. Our proprietary Brand-Voyage™ process follows the seven C’s listed below, bringing measurable results and increased value to our client’s brands:

Navigate

Conduct market research to identify and profile the target stakeholders
Communicate brand strategy insights based on the market research
Confirm project parameters and goals, outlined in a project brief

Explore

Create ideas for the brand identity and present the best solutions to the client
Collaborate and integrate refinements with the client’s feedback

Build

Construct brand guidelines and brand touchpoint templates
Consider the brand’s performance and implement improvements

Capabilities

Beacon Branding is a New York City-based collaborative branding studio that partners with companies locally and around the world that are looking to discover or revitalize their brand identity. Our branding solutions increase sales and stature for clients by:

Strategically navigating brand attributes to impress the stakeholder’s intellect
Creatively exploring brand impressions to capture the stakeholder’s imagination
Precisely building brand consistency to gain the stakeholder’s loyalty

Core Branding Services:

Market Research

Brand Strategy

All provided brand strategy is reviewed and discussed, or we can work with clients to shape and develop a brand strategy based on market research and client insights. The goals are then summarized in a project brief before starting the brand identity exploration.

Report market research findings and brand strategy recommendations
Itemize branding project deliverables
Verify branding project goals, budgets, and timelines

Corporate Identity

Product Identity

Promotion Identity

Base off a brand strategy informed project brief we develop promotion logos, naming, taglines, brand style guidelines and brand touchpoint templates for the following:

Achievements
Alliances
Anniversaries
Awards
Benchmarks
Campaigns
Causes
Clubs
Coalitions
Co-Branding
Collaborations
Communities
Corporate Initiatives
Departments
Events
Family Crests
Internal Groups
Mascots
Memberships
Milestones
Partnerships
Personal Monograms
Political
“Powered By”
Product Features
Programs
Resellers
“Seal of Approval”
Souvenirs/Premiums
Sponsorships
Teams
Vehicles/Structures
Zones/Districts

Brand Guidelines

The standards and specifications for the logo design, brand supporting design elements, and brand touchpoint templates are developed and documented in a brand guidelines manual:

Company Introduction, Brand Positioning and Brand Philosophy Overview
Rules for Correct and Incorrect Usage
Positioning, Proportions and Size Ratios
Color and Complementary Color Palettes
Font and Complementary Font Palettes
Printing Specifications and Material Palettes
Texture and Pattern Palettes
Photography, Iconography and Illustration Style Palettes
Animations, Motion Effects and Footage Style Palettes
Writing Style, Tagline and Slogan Usage
Brand Guidelines for select Brand Touchpoint Templates
Digital File Asset Management

Brand Touchpoint Templates

The standards and specifications from the Brand Guidelines are used to develop templates for current and future touchpoint marketing materials:

Advertising (Print Ads, Digital Ads, Posters, Banners, Flyers, Coupons, Tent Cards, Menus)
Apparel (Uniforms and Badges)
Stationery (Business Cards, Letterheads, Envelopes, Labels, Note Cards, Note Pads, Email Footers, Fax Pages, Folders, Forms, Stamps, Wax/Plastic Seals)
Collateral (Brochures, Media/Press Kits, Sell/Product Sheets, Menus, Reports, Catalogues, Manuals, Certificates)
Digital (Websites, Apps, Social Media, Channels, Directories, Kiosks)
Direct Mail (Promotions and Invitations)
Environments (Trade-show Booths, Sales Booths, Podiums, Kiosks, Directories)
Multimedia (Film, Video, Projections, Presentations)
Packaging (Boxes, Bottles, Labels, Tags, Stickers, Decals, Book Jackets)
Premiums (Apparel, Bags, Pens, Bottles, Mugs, Key Chains, Technology)
Publications (Books, Newsletters and Magazines)
Signage (Interior Signage, Exterior Signage, Logo Sculptures, Vehicle Signage)

Brand Management

We love to collaborate with clients and their teams, but we also maintain relationships with a network of companies and expert consultants if a project requires services outside our realm of expertise. Our longstanding affiliations with these partners allow us to easily integrate teams with confidence. We can refer or collaborate with professionals in any of the following disciplines to manage the brand’s core creative strategy across all brand touchpoints:

Advertising & Promotion
Brand Research and Strategic Development
Business Planning
Content Writing
Digital Asset Management
Environment Manufacturing
Film/Video Production
Graphic Design
Illustration
Market Research
Marketing
Media Planning and Buying
Naming
Package Engineering
Photography
Prepress Production
Printing
Programming
Public Relations
Signage Manufacturing
Trademark Registration and Legal Research
Website/App Development

Proposals

Our fees are transparent and straightforward. The cost and schedule are estimated after we establish the project scope. Our proposals are structured in three phases: Phase 1 (Navigate) is research and strategy, Phase 2 (Explore) is creative development, and Phase 3 (Build) is implementation and production.

If there is a set budget for one of our specific services, we can propose to you how we would allocate the project phases to meet it. To request a proposal, please send us a detailed project brief. You may also use our New Project Form, which asks questions to help you communicate your project goals to us. Here, you can also request a free 30-minute consultation with us on the phone.

Biography

In 1992 we established our boutique branding agency in the Flatiron District of New York City, AKA Silicon Alley, widely considered to be one of the top creative epicenters in the world. During this time, we helped launch brand identities for entrepreneurs looking to make their mark and venture capital “incubators” that accelerated startup companies during the dot-com boom. It was a period of extreme business growth and the era that brought us the internet. Since then, we have had the honor to develop hundreds of acclaimed brand identities for our clients around the world.